Field Marketing Manager

Schaumburg, IL
Full Time
Mid Level
Proven Leadership, Hard Work and Innovation Alive and Well in North America

Eplan USA provides software and service solutions in the fields of electrical, automation and mechatronic engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. EPLAN was founded in 1984 and is part of the owner operated Friedhelm Loh Group. The Friedhelm Loh Group operates worldwide with more than twelve production sites and over ninety-five international subsidiaries.

Position Summary:
The Field Marketing Manager is responsible for driving growth in the U.S. through the strategic planning and execution of go-to-market (GTM) initiatives. This role collaborates closely with regional sales leadership, channel partners, Rittal LLC, and professional services to localize global strategies and implement marketing programs aligned with U.S. business goals. The position focuses on demand generation, channel enablement, market awareness, and pipeline acceleration.  Ownership, accountability and leadership are key qualities of the field marketing manager. 

Location: Schaumburg, IL (Hybrid)
Compensation: $130,000- $175,000

Key Responsibilities:
Go-to-Market Strategy & Execution
•   Develop and execute regional GTM strategies that integrate global marketing plans with U.S. business objectives, customer insights, product knowledge, and industry trends.
• Identify new market opportunities, customer segments, and growth areas for existing and future products.
• Align with Sales, Product Management, and Training to ensure readiness for campaigns, product launches, and customer engagement.

Sales & Channel Partner Collaboration
• Partner with sales leaders and channel managers to tailor programs that increase engagement, enablement, and conversions.
• Develop and deliver sales enablement tools and partner training materials. Coordinate partner training through project and training teams.

Campaign Development & Localization
• Localize global campaigns for the U.S. market; manage content creation, events, ABM programs, and webinars to address vertical and segment-specific needs.
•  Serve as liaison to the global EPLAN marketing team to ensure alignment and knowledge sharing.

Cross-Company Integration
• Coordinate joint marketing efforts with Rittal LLC to amplify reach and impact within the industrial automation and panel building sectors.
Event & Trade Show Management
• Lead regional trade show strategy and execution, including messaging, product showcases, and post-event lead follow-up.
• Act as the key point of contact between the events team and business stakeholders.

Marketing Automation & Campaign Execution
• Develop and manage marketing automation workflows, email campaigns, retargeting, SEO, and digital advertising to generate leads and support company goals.
•  Monitor performance through analytics tools and report on campaign impact and ROI.

Brand & Communications
• Implement integrated communication plans to strengthen brand visibility and loyalty in the market.
•  Ensure consistency in messaging across all marketing channels and adherence to corporate brand guidelines.

Vendor & Agency Management
• Oversee agency, media, advertising, and technology partner relationships.
• Manage external vendors and suppliers to support marketing execution.

Program Implementation
•  Lead market-focused programs, such as the EPLAN Education Program, to build industry presence and awareness.
•  Provide support for key accounts and distribution partners as needed.

Budget & Performance Management
• Track and report KPIs to measure effectiveness and optimize marketing investments.
•  Manage the marketing budget to ensure efficient use of resources.

Qualifications and experience:
  • Bachelor’s degree in marketing and/or communications.
  • 7+ years of experience in B2B marketing, preferably within the manufacturing or industrial sector.  Software marketing a plus.
  • Proven experience in go-to-market strategy development, product launches, campaign management and execution and marketing content creation.
  • Strong analytical skills with the ability to interpret market data and translate insights into actionable marketing strategies.
  • Excellent communication and project management skills, with the ability to manage multiple initiatives and deadlines.
  • Ability to collaborate across functions, building strong relationships with internal and external stakeholders. 
  • Proficiency with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics) preferred.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at (937) 399-0500.

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.

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