Go to Market Manager (GTM)

Houston, TX
Full Time
Mid Level
EPLAN USA is expanding and looking for a highly organized GTM Manager to bridge global strategy with U.S. market execution. The role sits at the intersection of Sales, Marketing, Professional Services, and Global GTM teams, ensuring aligned messaging, coordinated launches, and a consistent customer experience across all stages of the funnel—from awareness to expansion.
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Key Responsibilities
Strategy & Execution
  • Translate global GTM strategy into actionable U.S. plans.
  • Shape and optimize the U.S. customer journey.
  • Align campaigns and launches with U.S. commercial priorities.
Cross‑Functional Alignment
  • Serve as the primary U.S. liaison to global GTM.
  • Coordinate messaging, timelines, and deliverables across all customer‑facing teams.
  • Maintain strong communication between U.S. operations and HQ.
Campaign Localization & Enablement
  • Adapt global content for U.S. industries and buyers.
  • Lead GTM enablement across the Americas.
  • Ensure all localized assets are relevant and consistent.
Market Insights & Feedback Loop
  • Gather structured feedback from Sales and Services.
  • Provide insights on content gaps, campaign performance, and market needs.
  • Help refine audience targeting and messaging.
Launches & Events
  • Support product launches, digital events, and U.S. GTM initiatives.
  • Align topics and messaging with global themes.

Planning & Performance Tracking
  • Support GTM budget planning.
  • Track KPIs, ROI, and pipeline impact.
  • Recommend improvements for targeting and spend effectiveness.
Targeting & Paid Media Support
  • Define precise buyer segments with Field Marketing.
  • Ensure paid media aligns with high‑ROI customer groups.
What We’re Looking For
Must‑Have
  • Bachelor’s degree in marketing, communications, or business preferred.
  • 5 years’ experience in GTM execution, project management, or campaign coordination.
  • Strong ability to operationalize strategy.
  • Excellent communication and stakeholder management.
  • Data-driven decision making.
  • Ability to influence without authority in a matrixed org.
Nice‑to‑Have
  • Experience in industrial automation or engineering software.
  • Familiarity with B2B multi‑channel campaigns or product launches.
  • ECAD/CAD market experience (EPLAN knowledge is a plus).
Why the Role Matters
You’ll play a key role in aligning U.S. execution with global strategy, improving customer experience, strengthening GTM performance, and supporting the growth of EPLAN’s U.S. business.

#LI-HS1
#EplanIND

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at (937) 399-0500.

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.

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